Amana is another Whirlpool Corporation brand that I have worked on. Amana was all about style and Thom Felecia was their spokesman, When they launched a new line of colored refrigerators, we called it Shades of Amana, and came up with the concept of the mini refrigerators in a vending machine. This campaign consisted of a poster, a takeaway brochure and a tent card.
The fruit tray was Point of Purchase that sat in the pull out drawer of a french door refrigerator. It was vacuum formed and very vivid. We wanted to represent what the drawer does for the consumer in a straightforward and powerful way. We wanted to be bold in our food choice. You need to stand out in a crowded retail space!