The Krasl Art Center came to us in need of a capital campaign. The needed to raise $50,000 to take down, clean and reinstall their most prized piece, The Beacon Gold Chandelier by Dale Chihuly. It had collected dust throughout the years and it needed a cleaning, the thing is, each piece must be taken off separately and then reinstalled in the same design. So Dale Chihuly had to send a team to do all of this, which was costly.
We started with a name, The Chihuly Renewal Project was where we landed. We felt it was straight forward and felt inclusive. We wanted the large and small donors to feel they were included in this project and thanks to them, the community can light up the Chihuly again!
We produced a logo, press and community invitations, a brochure and posters. The campaign was successful and raised $50,000!