Our community Art Center is an integral part of our city. They have galleries with local artists, classes, and every year they have an amazing art fair, voted top 10 in the nation by Sunshine Artists magazine!
Krasl came to us looking to update their identity. They wanted to stick with the same logo wince it had started gaining equity. We presented a few different options and landed on a very simple typeface and color palette. The new branding is meant to let the art work stand out, while the Krasl brand is still strong and recognizable. This branding consisted of their monthly newsletters, promotions, and their website.
It also included the annual Art Fair materials. I was provided with their top artists presenting at the art fair and I chose one for their featured artist of the year. We took her work and made a poster series which won Honorable Mention in Sunshine Artists magazine. We also used her artwork on the t-shirts that sold out half way through the first day of the art fair! Finally, the Art Fair Guide Book was created to help promote the artists and included a map for the art fair goers.