Bissell came us with an exciting new product by Febreze, a spring scented carpet powder. Bissell wanted to share the news that they have teamed up with Febreze to the press, especially "mommy bloggers". I developed a few concepts and the winner was the flower box. We wanted to make sure that the kit, including the sample and a printed piece with information about the product, would be opened and not immediately thrown out. Therefore we created a box that looked like a flower delivery. We wanted the bloggers to know how important they were to us and the success of this new product.